For my part, I think this is an interesting area for consideration, but one that's very hard to investigate in a logical manner. I'm sure that the nature of the receptacle changes the taste, but how much of this is psychological and how much is physical, I don't know. I certainly think that my favorite mug has physical advantages (shape and material possibly?) but also psychological advantages (the memories and attitudes I associate it with, the "comfort" factor of a big, solid mug, etc.). These wouldn't invalidate the effect in any way - as Steve is fond of saying, taste is subjective
- but they would mean that a mug which makes a coffee taste fuller and more "satisfying" to me wouldn't have that effect on someone else... what are other peoples thoughts? and want to let us in on your plans for future experiments Steve ? 
